Pharma Direct Holdings (Pty) Ltd
Privacy Policy
Effective Date: 2023, Revised June 2026
Version: 1.1
1. Introduction
Pharma Direct Holdings (Pty) Ltd (“Pharma Direct”, “we”, “our”, or “us”) respects your constitutional right to privacy and is committed to protecting your personal information in accordance with:
- The Protection of Personal Information Act 4 of 2013 (“POPIA”);
- The Promotion of Access to Information Act 2 of 2000 (“PAIA”);
- The Consumer Protection Act 68 of 2008 (“CPA”);
- The Electronic Communications and Transactions Act 25 of 2002 (“ECTA”);
- Any other applicable South African legislation.
This Privacy Policy explains how Pharma Direct collects, uses, stores, protects, and discloses personal information when you interact with our business, website, products, services, and customer support channels.
By accessing our website or using our services, you acknowledge that you have read and understood this Privacy Policy.
2. Responsible Party
For purposes of POPIA, Pharma Direct Holdings (Pty) Ltd is the Responsible Party responsible for determining the purpose and means of processing personal information.
Pharma Direct Holdings (Pty) Ltd
Website: www.pharmadirect.co.za
Email: privacy@pharmadirect.co.za
Customer Support: support@pharmadirect.co.za
3. Information We Collect
We may collect and process the following categories of personal information:
Personal Identification Information
- Full names
- Identity or passport number (where legally required)
- Date of birth
- Gender
- Customer account information
Contact Information
- Email address
- Telephone number
- Mobile number
- Physical address
- Delivery address
Transaction Information
- Product purchases
- Order history
- Payment references
- Invoice details
- Delivery information
Technical Information
When visiting our website, we may automatically collect:
- IP address
- Browser type
- Device information
- Operating system
- Website usage statistics
- Cookies and tracking data
Customer Communications
- Customer service enquiries
- Product feedback
- Reviews
- Support requests
- Marketing preferences
4. Special Personal Information
Pharma Direct may process limited health-related information where voluntarily provided by customers in connection with:
- Product enquiries;
- Customer support requests;
- Adverse event reporting;
- Product suitability questions;
- Wellness consultations where offered.
Such information will only be processed where permitted by POPIA and only for lawful and necessary purposes.
Pharma Direct does not request or require detailed medical records unless specifically required for regulatory compliance or customer safety purposes.
5. How We Collect Information
We collect information directly from you when you:
- Create an account;
- Place an order;
- Subscribe to newsletters;
- Contact customer support;
- Participate in promotions;
- Submit product reviews;
- Complete forms on our website.
We may also collect information through:
- Website cookies;
- Analytics tools;
- Payment processors;
- Delivery service providers;
- Lawfully available public sources.
6. Purpose of Processing
We process personal information for legitimate business purposes including:
Order Fulfilment
- Processing orders
- Delivering products
- Managing payments
- Providing customer support
Customer Communications
- Sending order confirmations
- Providing delivery updates
- Responding to enquiries
Regulatory Compliance
- Meeting legal obligations
- Maintaining accounting records
- Product traceability requirements
Business Operations
- Improving products and services
- Managing customer relationships
- Preventing fraud and abuse
Marketing Communications
Where permitted by law, we may send:
- Newsletters
- Promotions
- Product updates
- Educational content
Customers may opt out at any time.
7. Legal Basis for Processing
We process personal information on one or more of the following lawful grounds:
- Consent from the data subject;
- Performance of a contract;
- Compliance with legal obligations;
- Protection of legitimate interests;
- Legitimate business interests that do not override privacy rights.
8. Cookies and Website Technologies
Our website may use cookies and similar technologies to:
- Improve user experience;
- Remember preferences;
- Analyse website performance;
- Support website security;
- Deliver relevant content.
Users may disable cookies through their browser settings; however, some website functionality may be affected.
9. Sharing of Personal Information
Pharma Direct does not sell personal information.
We may share personal information with trusted third parties including:
Service Providers
- Payment processors
- Courier companies
- Website hosting providers
- Customer support providers
- Marketing service providers
Professional Advisors
- Accountants
- Auditors
- Attorneys
- Regulatory consultants
Regulatory Authorities
Where required by law, court order, subpoena, or regulatory request.
All third parties are required to maintain appropriate confidentiality and security measures.
10. International Transfers
Where personal information is transferred outside South Africa, Pharma Direct will take reasonable steps to ensure that the recipient provides an adequate level of protection substantially similar to that required under POPIA.
11. Data Security
Pharma Direct implements reasonable technical and organisational safeguards designed to protect personal information against:
- Unauthorised access;
- Loss;
- Theft;
- Destruction;
- Alteration;
- Disclosure.
Security measures may include:
- SSL encryption;
- Secure servers;
- Access controls;
- Password protection;
- Firewall protection;
- Staff confidentiality obligations.
While we take reasonable precautions, no method of electronic transmission or storage is completely secure.
12. Retention of Information
We retain personal information only for as long as:
- Necessary for the purposes for which it was collected;
- Required by law;
- Needed to resolve disputes;
- Required for accounting and tax compliance.
When information is no longer required, it will be securely deleted, destroyed, anonymised, or de-identified.
13. Your Rights Under POPIA
Subject to applicable law, you have the right to:
Access
Request access to your personal information.
Correction
Request correction of inaccurate information.
Deletion
Request deletion of information where legally permissible.
Objection
Object to certain forms of processing.
Restriction
Request limitation of processing activities.
Direct Marketing
Object at any time to direct marketing communications.
Complaints
Lodge a complaint with the Information Regulator of South Africa.
14. Information Regulator
If you believe your personal information has been processed unlawfully, you may contact:
Information Regulator (South Africa)
JD House
27 Stiemens Street
Braamfontein
Johannesburg
2001
Website: www.justice.gov.za/inforeg
Email: enquiries@inforegulator.org.za
Complaints Email: PAIAComplaints@inforegulator.org.za
15. Children’s Privacy
Pharma Direct does not knowingly collect personal information from persons under the age of 18 years without the consent of a parent, guardian, or competent person where required by law.
16. Third-Party Websites
Our website may contain links to third-party websites.
Pharma Direct is not responsible for the privacy practices, content, or security of external websites.
Users are encouraged to review the privacy policies of those websites before providing personal information.
17. Changes to this Privacy Policy
Pharma Direct may amend this Privacy Policy from time to time to reflect legal, regulatory, operational, or technological changes.
The latest version will always be available on our website.
Continued use of our services after changes are published constitutes acceptance of the updated Privacy Policy.
18. Contact Us
For privacy-related enquiries, requests, or complaints, please contact:
Information Officer
Pharma Direct Holdings (Pty) Ltd
Email: privacy@pharmadirect.co.za
Customer Support: support@pharmadirect.co.za
Website: www.pharmadirect.co.za
Business Hours:
Monday – Friday
08:00 – 17:00 South African Time
Last Updated: [Insert Date]
Approved By: Pharma Direct Holdings (Pty) Ltd Management